Leadership Services
Multi-disciplined, digging deep to find the human truths that motivate today's consumers is a true passion of mine alongside driving revenue with meaningful partnership alignment, multicultural experiences and strategic growth tactics.
Brand Strategy & Development
Multicultural Marketing
& Digital
Monetization &
Revenue Driving
Positioning, briefing, creative and campaign management, social media, and long-term growth and awareness strategy across various international territories - Cross-functional leadership that identifies key growth opportunities, prioritizes, and defines measurable goals. Industry winning expertise in short and long-term strategy, production, tone, copy writing and rollout.
Advanced data analytics and insights to enhance marketing campaigns, full funnel marketing, KPI development, retention strategy, personalization and complex data synthesizing and audience insight leveraging with experience working with engineers and data scientists in gaming, VOD platforms and ad tech - award winning global paid media strategist and planner.
Sales team management providing large-scale client presentations, captivating pitches, sponsorships and 360 proposals for Fortune 500 brands and retailers. Allocates resources effectively and ensures optimal performance. Development of comprehensive growth strategies to drive acquisition, retention, and revenue growth - financial modeling and execution for content platforms that are ad driven and subscription based.
About Me
@Paramount - Director, Global Program Marketing
My Story
Since creating scripts and comics in my grandparent's basement, I have always been thinking up new ideas, worlds and finding creative ways to bring them to life. As a person who has been pursuing their passions from a young age, I can proudly say that my curiosity comes with the grace and grit needed to navigate a forever evolving landscape.
As a youth and creators advocate, my work demonstrates the belief that imagination is at the core of innovation. With Netflix, Cartoon Network, Warner Bros., CN Digital Games, HBO Max, HereTv, Crunchyroll, UPtv (short for uplifting entertainment), aspireTV and The Wall Street Journal (WSJ), I am a strategic explorer and results driver. In identifying business needs and developing winning initiatives, my work is rooted in omni-channel engagement, multicultural strategy, interactive media, experiential and digital storytelling. I also lead strategy across full funnel & app campaigns globally, working closely with teams from EMEA, LATAM & APAC to create effective, integrated work.
My creative work has led me to serve as the creator of Cartoon Network's first, and acclaimed, dedicated multi-cultural miniseries across network platforms. With this content, I have had the opportunity to interview celebrities and social activist while growing the networks likability over 50% and its revenue streams. I have consulted for Promax gold winning, BWA Studio, as well as Head Advisor to Noir Caesar Studio to bridge the divide for artists in marginalized communities and as Cultural Consultant to Moonbug Entertainment for a top tiered Netflix, Hulu and Amazon Prime series. The marketing lead on multiple television series, films, influencer programs, video and mobile games, I value the impact of diverse creative voices and our digital first generations. From my time working with Lizzie Grubman to now, I have led over 200 influencer initiatives for creators from Britney Spears to Ludacris.
A cross-disciplinary leader that has served in roles across Product Marketing, Brand Strategy, Sales and Integrated Comms Planning working at corporate, studio, publishing and nonprofit sectors - I am uniquely equipped to develop insightful plans that capture attention, creatively use technology and most importantly, drive business.
Dubbed, "the secret sauce," I am the recipient of The Wall Street Journal Global Indy Award for my work with WSJ’s partnering publication, Valor Economico, in Latin America. Honored as a Georgetown University Hoya Professional 30, I am a leading media C-suite partner enhancing messaging through digital marketing strategy, cultural fluency and strategic Fortune 500 partnerships. While growing my career at The Wall Street Journal, I partnered with top-tier brands including Bank of America, AT&T, Coca-Cola and Mercedes to 'connect the dots' across their advertising, media, communications and brand to create award-winning campaigns. My role also involves speaking and presenting to leaders at key industry events and milestones. I have worked with platform’s top tier partners including Nickelodeon, Netflix, Mattel, The NFL, Universal Music Group, Unilever and more.
In partnership with Peace Day 365, I am the creator of the Now Leaders youth program for the United Nations’ Sustainable Development Goals (SDGs); championing young people to unlock new sustainability strategies, technology and the development of valuable skills to build a better world. Positioned as a top resource in a variety of situations that require strategic development and digital effectiveness, I believe that nurturing diverse storytellers, emotional drivers, personalization and consumer journeys will enhance our content, connectivity and humanity.
I like to think of my career as a seed that continuously grows with each collaboration and my marketing work as a consistent gardener over each project. With a dedication to excellence, building community, working in purpose and delivering creative that’s ahead of the curve, I keep my work relevant, authentic and innovative. An honors graduate of Temple University, I studied journalism working with several news outlets and achieved my Executive Masters summa cum laude at Georgetown University developing global campaign strategies while working in Washington DC, Singapore, London and more.
Have a look at a few of my past clients, partners and strategic work to imagine new possibilities.
MY BRAND WORK HAS APPEARED IN...
(AND MORE!)
